Mailing/Fulfillment - Postal Trends

New IPG Survey Looks at In-house Mail Services
January 8, 2019 at 10:19 am

Mail is a major part of many in-plant operations. Our data shows that more than 60% of in-plants offer mailing services. To analyze the growth of in-house mail and the opportunities mail can bring, IPG has launched a new survey. It's open to all in-plants, even those that don't offer mail services, and participants are eligible for prizes.

Connect Print and Digital with USPS Informed Delivery
November 30, 2018 at 12:43 pm

By now you've no doubt heard of the USPS Informed Delivery program, which gives consumers a sneak peak at what's coming to their mailboxes each day. What you may not realize is that this program provides an opportunity for in-plants to add value to their customers' mailings.

Should You Use Augmented Reality With Direct Mail?
September 21, 2018 at 10:23 am

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.