Mailing/Fulfillment - Postal Trends

Connect Print and Digital with USPS Informed Delivery
November 30, 2018 at 12:43 pm

By now you've no doubt heard of the USPS Informed Delivery program, which gives consumers a sneak peak at what's coming to their mailboxes each day. What you may not realize is that this program provides an opportunity for in-plants to add value to their customers' mailings.

Should You Use Augmented Reality With Direct Mail?
September 21, 2018 at 10:23 am

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

IPMA Conference Wraps up With Outsourcing Debate
June 12, 2018 at 5:48 pm

The 2018 In-plant Printing and Mailing Association (IPMA) conference concluded June 13 with a riveting debate about outsourcing, possibly the most important — and frightening — issue in the in-plant world.