Value-added Services - Promotional Product Sales

In-plants that sell promotional items are well aware of the popularity of water bottles. Which ones will best enhance your promo products business today?

At the PRINTING United Expo in Las Vegas, a panel discussion focused on strategies for successfully expanding revenue streams by incorporating branded merchandise into existing print businesses.

At PRINTING United Expo, In-plant Impressions Editor Bob Neubauer talked with Abbas Badani, of the University of Nevada, Las Vegas, about how adding a hybrid flatbed printer has dramatically changed his in-plant, and how he plans to expand apparel printing and promo items to comprise 30% of the in-plant's business.

Once stickers caught on at Oklahoma City Community College, they grew very quickly in popularity and have proven to be a lucrative new service for the in-plant.

We attended the recent Promotional Products Association International Expo to study trends in the promo business. Here is what we learned.

Selling promotional products is a growing business at in-plants. For some shops, producing promo items themselves using dye-sublimation, engraving, and flatbed printing equipment is working well.

Embracing new opportunities, SinaLite expands its business by adding promotional products to its catalog, demonstrating the benefits of diversification and offering a comprehensive solution to customers’ needs.

At the recent Association of College and University Printers conference, two managers from Oregon State University’s in-plant discussed how stickers have brought their shop a flood of attention.

Selling promo products has been a tremendously successful business for Deer Valley Unified School District Print Services. We caught up with the managers during the recent PPAI Expo to learn the secrets of their success.

Selling promotional products is a growing service for in-plants. For those that want to but have had trouble getting starting, a new partnership between the In-plant Printing and Mailing Association (IPMA) and Swagforce may finally provide an entry into this lucrative market.