Underwood, Iowa

Doug Larsen used to sow seeds on his father's farm. Now, he sows the seeds for in-plant success. WHEN Girls and Boys Town, in Omaha, Neb., needed to update its in-plant, the organization hired a guy with next to no printing experience. But Doug Larsen, the man who took the job, says it doesn't matter; his responsibilities have more to do with making customers happy than the technical minutiae of running a four-color press. Similarly, when asked about his role in reviving the stagnant Girls and Boys Town in-plant, Larsen prefers to deflect praise with self-deprecating humor. "All I do is talk and

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