Is it time to invest in inkjet? It's a simple question that lacks an easy answer. For a printer that has the volumes to justify laying out $2 million to $3 million for a production inkjet workflow, the process of moving forward can be slow and methodical.
Charlie Pesko
Spring is in full bloom, but astute in-plant managers may have noticed one thing missing from the graphic arts garden this year. For the first time since it took root nearly two decades ago, the On Demand show is nowhere to be seen.
At the inaugural Inkjet Summit in April, Charlie Pesko, founder of InfoTrends, stressed that production inkjet technology was poised to transfigure the printing business. "I sincerely believe that inkjet is the next big game changer in the printing industry," he said.
The first TransPromo Summit took place this week in New York, drawing over 300 attendees, including several in-plant managers from the insurance and utility fields. IPG Editor Bob Neubauer attended the event, which covered the latest trend in variable data printing: the combining of transactional statements (bills, etc.) with promotional messages. “It’s a new market opportunity that is about to explode,” enthused Charlie Pesko, whose company InfoTrends organized the summit. Attendees learned of the importance of varying the marketing message with each statement sent to a customer and of tracking and measuring the results of this type of marketing. Also, the marketing message on
Charlie Pesko, founder and president of InfoTrends, will deliver the keynote address at the Xplor Document University, to be held in conjunction with Graphics of the Americas/Xplor. Pesko’s address, to be followed with a panel discussion, will take place on Thursday, March 1 from 4:00 to 6:00 p.m. at the Miami Beach Convention Center. Titled “Cross Media Publishing: Enhancing your Customer Relationships,” this session will explore the development of cross-media publishing strategies that will serve an organization in forging deeper relationships with its customers. Topics to be covered include: • The changing business of document communications • Cost-effective
Despite the economic downturn, many printers made the trip to New York to see the latest in on-demand printing technologies. by Bob Neubauer With print sales predicted to be relatively flat in 2002, it was encouraging to see the exhibit floors of the ninth annual On Demand Conference fairly busy with attendees. According to conference organizers, nearly 19,000 "industry professionals from around the world" were in attendance. Though the number of exhibitors (150+) was down from last year (200), the event still drew a number of in-plants to New York's Jacob Javits Center, to do some serious looking—and even purchasing. Still, all was