Keith Nickoloff

Keith Nickoloff is a long-time friend of the in-plant industry, and serves as president of PathForward. He was previously president and chief customer officer of Pharos Systems, a software and services provider to the higher-ed, government and corporate markets. He received the Print on Demand Pioneer of the Millennium award in 2000 and was named one of the 10 most influential leaders in digital printing. Keith has contributed dozens of articles and keynote speeches over his 36-year career in print, where he started at Eastman Kodak before retiring to form his consulting company, PathForward, in 1996. PathForward merged with Pharos in 2009. Contact Keith at: knickoloff@pharos.com

Noted consultant Keith Nickoloff points out 10 mistakes that managers should avoid when investing in new document technology. Two things consistently heard from clients are that: • Their organization is under tremendous competitive pressure, and • They have to find a way to deal with documents in other-than-paper formats, and to manage the entire life cycle of a document—from creation to archival. Taken together, the real challenge is how does an organization communicate more effectively with its two primary constituents: customers and employees? As organizations move to be more customer or market focused, they indulge in internal and external benchmarking and

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