Ken Watson

Newsletters can be inexpensive revenue generators. These three in-plants have had great success using them as marketing tools. By MIKE LLEWELLYN &012;One self-promotion technique that many in-plant managers have found indispensible has been the newsletter. "It's a cornerstone of our overall marketing strategy," notes Kelly Kellerman, marketing director for the State of Washington, Department of Printing Services. "It's our best way of reaching our customers." At Arizona State University, Bob Lane agrees. "It's an important tool for making sure the administration knows we're here," says Lane, assistant director of Document Production Services. Both managers say the newsletter should not only contain information,