Newsletters can be inexpensive revenue generators. These three in-plants have had great success using them as marketing tools.
By MIKE LLEWELLYN &012;One self-promotion technique that many in-plant managers have found indispensible has been the newsletter.
"It's a cornerstone of our overall marketing strategy," notes Kelly Kellerman, marketing director for the State of Washington, Department of Printing Services. "It's our best way of reaching our customers."