3 Ways Postal Optimization Reduces Spend and Increases Profitability
Sponsored by: Ricoh USA
Speakers: Hank Martin, Strategic Partnership Manager, BCC Software, A BlueCrest Company; Brian Blanchette, Solutions Executive, Software and Services, Ricoh USA; and Linnea Wolken, Director, Global Marketing, Alliances & Operations, Ricoh USA
With an increasingly digitized world we all hear the rumblings that print is dead, and nobody is using direct mail anymore.
Lucky for us as printers, that’s simply not true.
With a response rate of ~5% for prospect lists and 9% for house lists, direct mail offers an effective way to reach your audience and, in the USA, we’re sending on average 128 billion pieces domestically every year. It’s still an effective means of communication, especially when enhanced through digital assets such as QR codes and barcodes.
Join us with NAPCO on April 6th and learn how to reduce your project costs, which at present can be up to 65% of your overall spend, and how some simple prep up front such as pre-sorting can reduce your costs dramatically per piece. Our expert panel will drive a lively discussion with real-world examples including:
- How automation can reduce your mailing costs through pre-sorting and co-mingling.
- How utilizing digital assets such as QR and barcodes can increase effectiveness and response rates.
- How to maximize your resources while maintaining profitability?
You won’t want to miss this one!
Sponsored by Ricoh USA
Couldn’t make it on April 6th? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.