Cracking the Code to Web-to-print Success
Sponsored by: PTI Marketing Technologies Inc.
Speakers: Howie Fenton, Consultant; Jim Sinclair, Print Production Manager, The International Association of Lions Clubs
Web-to-print tops the list of "worthwhile" software investments for in-plants. But many also place it on their list of "least worthwhile" investments. How can this be?
For our speakers the answer is simple: The majority of in-plants with successful Web-to-print implementations consider it a tremendous success; those that have failed, consider it a flop.
With rewards like increased sales and streamlined production workflows, Web-to-print has some very attractive benefits. So it's worth exploring the difference between those that have succeeded and those that stumbled. What can we learn from those in the latter camp?
Our experts will examine:
- Typical stumbling blocks faced in Web-to-print implementation and how to avoid them
- The important role management's leadership plays in a successful implementation
- What those with successful implementations have done right