Get the Maximum Advantage from Web-to-print
Sponsored by: PTI Marketing Technologies, Inc.
Speakers: Danny Kirkland, Director, HealthSouth Print Solutions and Gail Udell, Project Coordinator, OSU Printing and Mailing, Oregon State University
Business today revolves around brand recognition. Translating a corporate look and feel with consistent messaging across every level of an organization is no easy feat. Your in-plant can facilitate this kind of intensive brand management with an intelligent web-to-print tool that goes beyond basic print production to become a marketing asset management solution.
Today's web-to-print technology can bridge the gap between your marketing and in-plant departments, bringing new value to the in-plant. Managing marketing collateral like emails, PowerPoints, brochures, direct mail, signage, templates and more from a single online portal that every department can access will allow your in-plant to become the brand champions of your organization.
This webinar will help you better understand how a robust web-to-print tool can make your in-plant more essential to your organization, increase the amount of work you receive and help justify your continued existence. You will learn:
- How Web-to-print can automate the creation, printing and delivery of personalized direct marketing pieces.
- How you can add value by storing and distributing the organization's assets from a centralized system.
- How you can more effectively supervise and manage the organization's branding.
- How you can provide better service and cut costs by letting customers select items they want to print from predefined templates.
Sponsored by PTI Marketing Technologies