Growing Print Services Through Marketing Innovation
Sponsored by: Ricoh
Speakers: Anna Graham, Manager Marketing Services, Ricoh and Jon Bootz, Founder and Co-Owner, PaperJax
Delivering continuous innovation and effective marketing programs to customers often means amplifying print with a multi-channel approach. Augmented reality (AR) is fast becoming a crucial medium for businesses and consumers, offering unique and interactive experiences that bridge physical and digital worlds to maximize the reach and power of information. Research shows the market for AR is expected to surpass $50 billion in the next two years, and the revenue of this industry is expected to reach $340 billion by 2028.
AR creates an engaging and personal sensory experience that delivers information in a more impactful way, increasing our ability to process it more accurately and effectively. This creates an emotional connection across the customer journey that can influence purchasing behavior and decisions. AR technology has a wide range of use cases across most vertical markets and is increasingly being adopted for training and instructional support, entertainment, personalized services, assistance and monitoring.
This session will focus on how print service providers can leverage AR in their print opportunities to create compelling campaigns that grow relationships, further the value of print, and drive critical business results for customers.
- Hear how Ricoh customer Paperjax is effectively enhancing existing print programs produced by Brown County Graphics by delivering AR experiences.
- Hear how Paperjax is also identifying and selling new print programs through AR experiences.
- Learn about the creative applications where AR can bridge print and digital marketing to drive more engagement and ROI.
- Understand best practices for building a pricing model around AR that can be leveraged in conjunction with print programs.
Join us to learn how you can quickly and easily stand up this offering and sell its value to provide new and exciting services to your customers.
Sponsored by Ricoh USA
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