Production Inkjet: Anatomy of the Adoption Process

By Sheree Robinson

Sponsored by: SGIA
Speakers:

Nathan Safran, Director of Research, NAPCO Media; Bob Neubauer, Editor in Chief, In-plant Graphics; and Mark Michelson, Editor in Chief, Printing Impressions

Production inkjet technology adoption has provided printers numerous benefits, including fast turnaround times for personalized, on-demand output; lower equipment operating costs compared to digital toner-based printing; new product applications; and greater flexibility than traditional equipment. Now, several years into inkjet adoption, how are printers adopting the technology and what criteria are they using as part of the purchase process? What are the main challenges and benefits? Are their production inkjet investments living up to their promise?

A new study commissioned by the Specialty Graphic Imaging Association (SGIA) and conducted by NAPCO Research (NAPCO is the parent company of Printing Impressions, In-plant Graphics and packagePRINTING), surveyed more than 700 commercial and in-plant printers to identify how they research, purchase and deploy production inkjet equipment within their operations.

This webinar will answer the following questions:

How are commercial and in-plant printers navigating the end-to-end process of considering, evaluating, purchasing, and operating a production inkjet press?
How has the adoption of production inkjet equipment impacted internal processes, product and application development, workflow, training, sales, ROI, etc.?
What challenges have commercial and in-plant printers faced in adopting and deploying production inkjet technology?
What benefits have commercial and in-plant printers realized from the adoption of production inkjet?

Attendees of this webinar will gain an understanding of how their commercial and in-plant colleagues are adopting production inkjet technology, the challenges they face in doing so, how they overcome the challenges, and the benefits they achieve in adopting the equipment.

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.