The Need to Invest in Production Inkjet Technology
Sponsored by: Canon Solutions America
Speakers: Marco Boer, Vice President, I.T. Strategies
The print industry is undergoing systemic changes. Offset print volumes continue to disappear, in large part because much of the content on them is untimely and of low relevancy to their intended audience. The industry is also facing a demographic abyss in terms of finding labor, and we haven’t felt anything yet compared to what is ahead. But not all is dire, in fact the opportunities are as strong as ever for those who know how to prepare and take advantage of them. Digital production printing is enabling smarter use of print, enabling print to be more relevant. It enables more automation and reduces the need for difficult to find labor.
In this webinar, key industry analyst Marco Boer will share his projections for the print industry and the role of production inkjet technology. Key areas of focus include:
- Production Print Technology
- Labor demographics
- Application opportunities in books, direct mail, and transaction print
Sponsored by Canon Solutions America
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