Graph Expo: 'Heavy Iron'Comes Up Light
Even the five-color Heidelberg SM 52 Anicolor was just one component in the workflow presentation of a cross-media promotion Heidelberg developed for a fictional clothing store called belle&beau. The marketing services campaign included a custom Prinect online storefront, short-run brochures printed on the SM 52 Anicolor, letters and catalogs with variable data output using a Heidelberg-branded Linoprint C901 color digital press, and in-store posters and displays produced on an EFI Rastek H652 UV flatbed inkjet printer. Prinect Color Toolbox ensured color matching across the three output platforms.
Mark Michelson is the Editor-in-Chief of Printing Impressions. Serving in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com