Catalog and Publication Outlook: Finding the Right Mix

In 2012, the company also introduced branded iPad apps for free and paid subscription magazines to help publishers reach the growing legions of iPad users, helping to create a profitable new advertising and content channel.

On the postal front, there continued to be a lot of uncertainty among publishers and catalogers about rising mailing costs, and when and how the U.S. Postal Service (USPS) will address its financial problems. Both segments have responded by continuing to co-mail, co-palletize and co-bind to receive maximum discounts.