In-plants Must Change to Thrive

The companies that are going to be successful in the communication industry must embrace and integrate online and mobile technology into their environments, writes Consultant Jerry Sampson in an article ("Change and Thrive") in this month's issue of In-plant Graphics.

Since printing’s reason for existence is to communicate thoughts and ideas, it stands to reason that print and mobile media must intertwine, Sampson notes. The changes will go beyond PURLs and QR codes, which have gained traction more rapidly than predicted. The in-plant that doesn’t race to see how its organization is using mobile technology will find itself declining in influence and in the end lose more print.