Direct To Press

Perfect registration. Faster makereadies. Lower costs. In-plants with direct imaging presses boast of these benefits and more.

by Bob Neubauer

AT THE University of Texas at Austin a few years ago, the administration started to fall in love with color. Alumni invitations and other projects were increasingly being designed in four-color process, then farmed out to local printers when they proved too complicated for the in-plant's aging two-color presses.