Variable Data Printing: A RECIPE FOR SUCCESS
• How will you report the response data?
• Over what period of time will you collect data?
You will need to specify program length and the frequency of the reports to be sure you’ve captured all relevant responses.
Execute the Campaign: Rather than attempting a complex customization project approaching true 1:1 marketing, start with a piece that has only a few variables. You could start with the very simplest type of variable data application and offer two versions of a document. Versioning is as simple as changing a graphic, a headline or a signature, depending on a single bit of information like a geographic region or the recipient’s gender. Or, for something just a little more complex, you can swap graphics and pieces of variable text depending on several demographic data points and therefore make the content more relevant.
- Companies:
- EFI