Variable Data Printing: A RECIPE FOR SUCCESS
Do you want to provide variable data printing but aren’t sure how to begin? This ‘recipe for success’ will help you get started.
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Kathy Wilson
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The Recipe
The Right Customer: First, identify a customer who will partner with you as you move into this new arena. Are you already working with a customer who uses direct mail? They are most likely to be receptive to the idea of a marketing program that uses variable data for personalized printing to more effectively communicate with their customers. They are also likely to have a usable database of information about those customers, and will be open to exploring new technology for increasing customer communication and response rates. The best prospects are customers who have a product or service with a substantial value and considerable profit margin.
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Kathy Wilson
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