From the Editor Looking Ahead
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Keynote speaker Joe Cappo, recently retired from Crain Communications, pointed out a decline in magazine and newspaper readership, and suggested that the media that survives will be the one that can integrate with other media.
"Print has to integrate itself with other technologies," he said. For in-plants this means accepting that you are not just printers and acknowledging that sometimes other services are more important than print. Your future will depend on helping your clients integrate different media.
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