From the Editor Looking Ahead
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But threats loom, like the postal rate hike, expected for 2006. Several speakers warned of its effects. Ben Cooper, executive vice president for public policy at PIA/GATF, credits the flat postal rates in recent years with helping the print industry grow. But the predicted 15 percent increase will drive some big print and mail users out of the mail stream and onto the Internet—like the financial services industry, whose mailings represent 25 percent of all mail volume, he said.
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