From the Editor Looking Ahead
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One speaker, Vincent Mallardi, chairman of the Printing Brokerage/Buyers Association, offered ideas to help printers differentiate their services. Offer "extenders," he said—warrantees, rebates, reward/loyalty programs. Tout non-product benefits, like environmentally friendly or socially-responsible printing. Also, look up and downstream, he urged. There is more profit in the content and distribution ends than in printing, he said. Move towards them.
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