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As you can see, the key to selling variable data printing is selling marketing solutions, not printed pages. Learn what the goals and needs of your organization's clients are and base your approach on that. For instance, perhaps your company wishes to increase business from its current customers. Variable data printing can help build customer loyalty and increase customer orders through the creation of unique offers based on past purchasing history. If your company is concentrating on increasing new customer acquisition, variable data printing can also drive this by communicating with potential consumers on a one-to-one basis.
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