Get Personal
Variable data printing also can play a big role in sales meetings where the salesperson can tailor documents for a particular customer. With personalized information, the chance of a successful outcome to the meeting is increased.
Call In And Win
Another example of the responses variable data printing can achieve is the Dutch "Toets 9220" (in English: "Dial 9220") campaign. It has inspired nearly one-fifth of the Dutch population to pick up the phone. KPN, the Netherlands-based telecommunications company that owns both the Dutch phone company and the Dutch Post mail system, wanted to create a service that enables consumers to request information about products and services via an interactive voice response system and then receive a customized catalog in the mail within 48 hours.
- People:
- Brian Woolf