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By integrating database, print-on-demand and telecommunications technologies, Toets 9220 allows KPN to gather consumer data while simultaneously meeting the consumer's need for personalized information via targeted catalogs.
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"Consumers are in control of the information they want to receive," says Atie de Heer, Toets 9220 project manager. "Also, advanced print-on-demand technology means that information is always up-to-date, as the information booklets are only printed after a request has been received."
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