How To Evaluate Your Shop
Want to increase productivity while reducing waste and costs? Read on to see if a direct digital color device is the right choice for you.
Before his in-plant purchased a Xerox DocuColor 40, Dennis Moran had to send out most of his color work.
"We would have to go to press and send the plates out to be made for just 40 to 50 copies or so," says Moran, supervisor of electronic printing at Guardian Life in New York. "Now, we're able to offer a lot more in four-color in less time than it would take to put on the press."
For example, it takes Moran and his 20-employee in-plant a few hours to complete the company's four-color newsletter. If they were to use an offset press, the job would not only tie the press up for a day or two, but it "would cost a small fortune," he says. The DocuColor 40, he notes, "paid for itself in less than a year and a half. Color copies that used to be a dollar a copy are now 20 to 25 cents a copy."
Eliminating unnecessary costs is a benefit for any company, and a digital color printing device can help with that—proving the value of your in-plant in the process, notes Conor Wickham, director of marketing for Indigo.
"A digital color printing installation can immediately raise the intrinsic value of an in-plant to its company," Wickham says, "not only by producing high-quality materials faster and more efficiently, but by opening the doors to a vast new world of database-driven marketing and sales opportunities."
In short, a digital color device gives you the flexibility to print what you want, when you want it—even if it's right now.
How Do You Know You Need It?
With in-plants constantly investigating ways to offer better services, digital printing is a frequently discussed topic. But what questions do you need to ask to determine whether it's the right move? Here are a few.