HP Adds To Its Portfolio
HP chose a sunny, seaside hamlet in Spain to show off its latest printers, a range of products that essentially completes its graphic arts portfolio.
By Bob Neubauer
As the sun rose over the nearby Mediterranean Sea, graphic arts journalists from all over the world gathered recently in a hotel auditorium in the coastal village of Sitges, Spain, to hear about Hewlett-Packard's latest technology innovations.
With new digital offerings ranging from wide-format printers to high-volume, commercial-quality color presses (including the first commercial press co-developed by HP and Indigo), HP now says it has the industry's most complete graphic arts portfolio.
HP couldn't have picked a better location for a mid-winter gathering, with bright sun and mild temperatures providing a nice break for travelers from colder climates.
At the opening press conference, HP Executive Vice President Vyomesh Joshi noted that the company's products (which include Indigo technology, thanks to the purchase of that company a few years ago), are ideal for several new markets HP plans to enter, namely forms, catalogs, brochures and packaging.
"We absolutely believe Indigo is the right technology," he stressed.
He also said HP has solved the problem of color matching between offset and digital with CMYK Plus, which HP press releases called "a new benchmark for color science and management capabilities." CMYK Plus allows HP printers to take standard CMYK files that were prepared for offset and use them to produce output, without any manual intervention. The resulting colors are consistent with those produced by offset presses in hue and lightness relationships.
The HP Showroom
After the opening press conference, HP ushered journalists into a showroom where it had assembled its full range of printers, both new and existing models. IPG took special notice of several new models (most of which are launching at Drupa).