In-plant Impressions Renamed Implant Impressions
Finally caving in to the poor spelling habits of the industry, IPI has decided to change its name from In-plant Impressions to Implant Impressions, acknowledging the fact that most IPI readers already misspell the magazine's name. The change reflects our desire to implant information into our readers' minds. (OK, that's a stretch.)
"I think the new name is terrific because I've always struggled with spelling the word in-plant," admits John Sarantakos, director of the University of Oklahoma's in-plant. "Now I can just spell it the way everyone thinks it's spelled."
"I always thought it was spelled 'implant,'" adds Dwayne Magee, director of Messiah College Press (and also an English major).
In its rebranding effort, IPI considered several other new names that appropriately describe in-house printers: Basement Superstars, Print's Red-Headed Stepchildren, We Really Are Printers! and What Do You Mean You Didn't Know We Had A Print Shop?! (Actually, none of those names was considered.)
IPI Editor Bob Neubauer is proud of his decision to cater to readers' lazy spelling habits.
"Hey, it's less work for me, typing in that stupid hyphen," he says, with pride. "And maybe now I'll stop getting LinkedIn requests from horticultural companies that think we write about ornamental plants."
And by the way, Happy April Fools' Day!
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
