Promote Your In-plant's Value
Never assume, just because your in-plant has been around for ages, that everyone knows about it. Employees come and go, and some of the new ones may never have dealt with an in-plant before, and thus have their own ideas about how print jobs should be handled.
As an in-plant manager, you must continually market your services. To convince the uninitiated, provide a multitude of documented reasons they should use your in-plant. To help you, here's a list of key benefits to publicize:
• Promote synergy. You have an experienced and professional staff that understands the needs and goals of your parent organization. You will work with customers collaboratively to help them achieve their goals and the goals of the entire organization.
• Promote your in-plant's allegince to your parent organization. Customers should understand that the vendor's mission is to make a profit from your organization. Your mission is to support the customer and ultimately the organization for which you both work. Promote that you will work with customers to find money-saving solutions, provide quality and support them in any way possible. The in-plant is solely committed to serving the best interests of the organization.
• Promote how every member of your team has a vested interest in the organization. All of the in-plant's employees have a sense of ownership. Everything they work on or produce reflects directly back to the organization. Your staff looks good only if the customer looks good.
• Promote budget recycling. For example, when customers use your services, the funds are recycled back into the parent organization, and can then be used to provide improved services to them.
• Promote the in-plant's ability to save the customer money. Adjusting a publication's size can have a dramatic effect on both printing and mailing costs, without limiting a piece's effectiveness. Reducing a postcard's size by even a fraction of an inch could cut mailing costs by more than 35 percent.