PIA Rebrands Itself

When Printing Industries of America joined forces with the Graphic Arts Technical Foundation in 1999, the combined trade association/educational organization kept both acronyms when it renamed itself PIA/GATF. On Wednesday, the second half of that name was dropped for good as the organization rechristened itself Printing Industries of America. The goal, according to PIA officials, was to strengthen and streamline messaging to the graphic communications industry.