Preparing for the Opportunities Created by a Soft Landing
Economic forecasts predict the US economy is on course for a soft landing. In his latest blog, Consultant Howie Fenton explains what this might mean for in-plants.
He encourages them to strategize their investments. This might mean developing new applications, implementing more automation, investing in equipment-specific employee training, or implementing a quality assurance program.
“When exploring investment opportunities, it's crucial to understand customer needs, trends, and preferences thoroughly,” he writes.
To get this information, conduct customer surveys and focus groups, he advises.
“Through this process, you might discover unexpected knowledge about your customer base,” he notes. “For instance, they might be interested in new offerings such as stickers, promotional items, design services, or mailing solutions. Alternatively, feedback could reveal areas of concern, such as perceptions that your prices are too high, dissatisfaction with longer turnaround times, or apprehensions regarding the quality of your products.”
Read Fenton’s full blog on the Rochester Software Associates site.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
