Productivity, Speed Still Dominate
If you're looking into purchasing a new copier, read what the experts have to say about the growth of current technology.
No longer seen as a just another piece of machinery to rest your coffee cup on or congregate next to with your co-workers, today's copiers are lean, mean, reliable machines that provide quality service.
Not that the office gossip isn't still relevant, to some, but the productive and qualitative nature of copiers rules in 1998.
It's a great time to buy a copier, experts say. Current technology has provided machines with quality, faster job turnaround and lower costs per page that enable in-plants to make a wise investment. With so many models to choose from, in-plant managers come out on top, while manufacturers try to woo them with great deals.
But know your applications before plunging in, warns Jeff Smith, director of consumer services for Buyers Laboratory, a Hackensack, N.J.-based consumer advocate for office equipment.
"Buyers should take a step back and calmly evaluate their situation before jumping into something that may not be appropriate for their environment," Smith advises. Buyer's Laboratory helps end-users make informed decisions about purchasing equipment.
He says a lot of printers feel bullied into purchasing digital gear because it's seen as the latest trend, and if you miss out, you're lost in the sauce, so to speak. In other words, you don't have to go to digital to provide the best for your shop. (see sidebar: Dying A Slow Death?)
"Analog copiers are perfected devices and their effectiveness is at a very high level," Smith says.
However, Smith doesn't rule out digital copiers altogether.
Through testing, Buyers Laboratory has found that the Xerox DocuTech is the best choice if an in-plant decides to go digital. The speed and efficiency make it a wise choice for smaller print shops.