Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
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Newer technologies can improve the scope and effectiveness of cross-media campaigns. Print pieces can be made more interactive by including QR codes, as Messiah College is doing. Photos and now even video can be personalized—making the recipient's name appear on a street sign, for example—giving them even greater impact. Increasingly, cross-media campaigns incorporate social media and mobile applications, which some experts see as the new marketing frontier.
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- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
Tricia Bhattacharya
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