Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
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The article's writer, Lisa Cross of InfoTrends, makes her case by referencing a 2011 InfoTrends study "The Evolution of the Cross-Media Marketing Services Provider." The study includes a comparison of in-plants' cross-media adoption rates with those of print-for-pay firms. Some key findings included:
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- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
Tricia Bhattacharya
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