Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
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The in-plant at St. Antonius Hospital, in Utrecht/Nieuwegein, The Netherlands, introduced cross-media services to help lead the hospital to improve its marketing communications.
"We believe that it is precisely the combination of print and a digital communication medium which works the most effectively in approaching your target group," says Wenny Braam, manager of the hospital's Graphic Services Department.
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- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
Tricia Bhattacharya
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