Web-to-print: Doing It Wrong Can Hurt Your In-plant
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Research shows in-plant adoption of Web-to-print (W2P) technology has outpaced commercial printers by almost 10%. The problem, notes Consultant Howie Fenton, in a new blog on Rochester Software Associates' website, is that just adding W2P does not guarantee that you will enhance your customer’s experience.
In fact, he notes, W2P implementations can reduce customer satisfaction when they don’t work well. Fenton's blog goes on to list some of the W2P problems in-plants have faced, and offer some solutions. Read his full blog here.