Emporia, Kan.

Thinking about getting a wide-format ink-jet printer? Worried it won't draw enough business? Find out how other managers did it. Have you considered buying a wide-format ink-jet printer for your in-plant, but worried that you wouldn't attract enough business to justify it? Or perhaps you have one but it's just not getting used often enough. Well fear not. IPG talked to managers from around the country to find out how they market their capabilities to their customers. And for several managers, these devices have almost sold themselves. "We actually sold several jobs off of it before we got the machine here, so we were