Larry Sutherland

Insourcing can bring in revenue to fund new equipment, while keeping your underutilized machines busy. But controversy surrounds the topic. In June of 1997, Larry Sutherland was a little anxious. With outsourcing on the minds of so many business executives, the former manager of Eastman Chemical Creative Services worried that his Kingsport, Tenn.-based shop might be the next to fall in the name of cutting corporate costs. So he decided to take the offensive. "We went to management and said, 'We think we can reduce our costs by bringing in income and offsetting our costs,' " Sutherland recalls. What he had in mind was

Wide-format ink-jet printers are bringing a lot of new business into in-plants. Find out how you can profit from "supersizing" your prints. WIDE FORMAT printing can be a tricky business. On the one hand, you have a terrific opportunity to provide a new service to your customers. But on the other, how many of your customers know the benefits of printing bigger? To generate enough business to keep a wide-format color ink-jet printer busy you've got to market your capabilities—and that's exactly what in-plants who have bought the devices are doing. For example, at Eastman Chemical Creative Services, in Kingsport, Tenn., the