Bring it to the Bottom Line...Communicate Value Delivered
At one time or another, just about everyone has heard that "the best defense is a good offense." According to Wikipedia, this adage has been applied to many fields of endeavor, including games and military combat. Generally, the idea is that offensive action preoccupies the opposition and ultimately impairs its ability to do direct harm.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.