How Do You Measure Up?
An ongoing “hot topic” these days is this: just how sustainable does a business practice or an organization need to be in order to be considered “green?”
If you’re a printer (in-plant or commercial), is it simply enough to use recycled paper? Is it enough to use recycled paper and vegetable-based inks? Maybe we shouldn’t use paper at all; let’s just e-format all the content. After all, isn’t that the ultimate “greenness,” no printing on paper?
Tom recently ventured out on his own and is now president of TNT Sustainable Business Solutions, a consulting firm that promotes and provides services for creating sustainable business practices, measuring and improving print shop effectiveness, and sustainability marketing. He is currently enrolled in the University of Colorado's Professional Studies program and is working towards earning certification in Sustainability Management.