Promote Yourself… Build a Network of Friends and Fans
In a difficult economic climate, organizations are seeking to improve business metrics by outsourcing operations that are not directly related to their core products. This strategy covers a myriad of services, including call centers, IT (or portions of it), accounts payable and receivable, distribution, and in-plant operations. Internal end-user education and self-promotion is critical when budgets are being cut and every internal dollar spent must have clear justification.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.