In-Plants: Making the Cross-Media Connection
Sponsored by: Canon Solutions America
Speakers: David Leonard, Manager, Printing & Multimedia Services and Jimmy Vainstein, Printing Facility Manager, The World Bank
The graphic communications industry is currently evolving to expand its services beyond print to include cross-media and marketing - cross-media marketing meaning the use of two or more media types like print, e-mail, Web, mobile and/or social media (Facebook, Twitter), supported by marketing services.
Unfortunately, an InfoTrends/NAPCO study entitled Emerging Trends: The Next Big Thing reveals that the in-plant market is largely absent from this move. The key barrier keeping in-plants from making the transformation is not understanding why or how to offer cross-media marketing services.
This webinar is designed to:
- Assess the current state of the industry's move into cross-media marketing services
- Identify the best practices for successfully making the transition
- Review tools available for transforming the in-plant services offerings
- Discuss how to effectively evolve your organization