Mail Meets Mobile: Combining physical and digital to deliver better results for your customers
Sponsored by: Pitney Bowes
Speakers: Victoria Stephen, Director, USPS; Barb Pellow, Group Director, InfoTrends
As digital becomes more and more accepted, not only from the younger generations, but as even older generations become larger users of technology, connecting physical marketing messages with the digital channel will ensure that marketing campaigns are more effective. In this webinar, you will hear how mobile technology can be blended with print to deliver better results.
The topics that will be explored include how firms are using:
- Mobile bar codes
- Near field communications
- Intelligent mail bar codes
- Augmented reality
- And leveraging postal incentives to reduce the overall costs of integrating technologies
For service providers in today's market blending technologies is the best answer for marketers. Learn how to make the right recommendations and deliver the right solutions for your customers.
Sponsored by Pitney Bowes