Response Optimization: Direct Mail to Digital Conversion
Sponsored by: Canon Solutions America - PPS
Speakers: Chris Wells, Executive Vice President, DS Graphics | Universal Wilde
Helping your clients optimize their direct mail campaigns should be your top goal. It is incumbent upon you to guide your clients towards the most efficient and effective campaign strategy, even if it means your customers print less. Providing your clients with solutions that allow them to convert direct mail response to digital interactions will move you from vendor status to partner status.
During this webinar, you will learn how to play an integral part in the omnichannel wave that is overtaking today’s marketing strategies.
We will cover the following topics:
- Direct Mail to Digital Conversion, to include: Extended Reality, Digital Voice Assistants, Informed Delivery, and Retargeting and Micro Personalization
- Omnichannel Communications to include: Know more than your clients do about omnichannel, Challenges today’s marketers are facing and how you can help, and Easy to implement omnichannel strategies that cost next to nothing
- B2B - Where is the “B”, to include: B2B challenges in the post-COVID, remote work world, Techniques to capture addresses, and Informed Address Pilot
- Response Optimization and Other techniques to improve interaction with direct mail
Sponsored by Canon Solutions America
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