The Future of Print in the Eyes of the Millennials
Sponsored by: Canon Solutions America
Speakers: Steven Schnoll, Managing Director, Schnoll Media Consulting; Gina M. Danner, CEO, NextPage; Jessica Klieman, Account Executive, NextPage; and Jeana Garms, Vice President of Marketing, SG360°
The print world is undergoing unprecedented challenges since the introduction of digital technology. One of the key dynamics of this digital evolution is how Millennials perceive the print industry. This Webinar will focus on two Millennial cultural issues:
- Perception of how Millennials view print and best practices for engaging with Print
- Boost professional awareness of the many job opportunities in the Print Industry for Millennials.
Most in the print industry are struggling with the lack of neutral knowledge in this area. It is unclear exactly how Millennials view the print world. It is the goal of this webinar to confront the honest reality and clearly define the real challenges the print industry is facing when it comes to the Millennial generation and then offer ideas and suggestions to overcome this reality. Notable research well discussed as well as some empirical anecdotal interviews with Millennials. The endless amount of data in this area is formidable. The question is how to sift through it all to determine the best path forward for a printing organization looking to thrive in the Millennial thought process.
Sponsored by Canon Solutions America
Couldn’t make it on October 29th? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.