The Print Ecosystem – Input: How to Position Your Job for a Successful and Profitable Output
Sponsored by: RICOH
Speakers: Pat McGrew, CEO, The McGrewGroup Inc., Ryan McAbee, Chief Analyst, Pixel Dot Consulting, Linnea Wolken, Director, Global Marketing, Alliances & Operations, Ricoh USA
Onboarding is more than file submission, though that is the first and potentially ugly first step of a print job.
First off, 35% of all printers rely on email to get a file into print production. That is a recipe for disaster given the versioning and variable file options that can bring headaches and costly unnecessary errors to your production world.
Beyond getting the file to the right place, input is so much more than file submission. It is getting the file to the right place, with the stakeholders signing off on what it is supposed to be but so much more!
INPUT is the starting block that captures job orders using a process that standardizes every element. Given the potential variability of each job, how files are entered often determines the outcome.
Hosted by an expert panel featuring Pat McGrew, Managing Director of the McGrew Group; Ryan McAbee, Chief Analyst at Pixel Dot Consulting; and Linnea Wolken, Director, Global Marketing, Alliances & Operations, Ricoh Graphic Communications Group, join us to learn how to capitalize on the INPUT stage of your ecosystem:
- What steps to use to get your files right the first time
- Why it is important (and how) to be collaborative and make your jobs “sticky” for repeat orders
- How to use marketing tools to be more than a “printer”
This is the 2nd in a six-part series on the print ecosystem. What’s up next? Manage: Performance Matters.
Sponsored by Ricoh USA
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