What’s Hot, What’s Not: Diversifying Into New Profit Centers, Market Opportunities
Sponsored by: PRINTING United
Speakers: Marco Boer, Vice President, I.T. Strategies and Tom O'Brien, President, AccuLink
Digital technologies are enabling commercial printers to enter new markets and product applications due to lower cost of entry and skilled labor requirements, which help to level the playing field. As a result, the printing industry is converging; traditional boundary lines that once separated commercial, packaging, wide-format signage and graphics, direct-to-garment and industrial printers continue to blur.
This webinar will address these new market dynamics and the key considerations commercial printers should take into account when investigating the migration into new products/services and profit centers, as well as ways to protect your existing markets, margins, and clientele.
During this webinar, you will learn:
- Which prospective markets are the most attractive from the standpoint of overall market size, cost of entry, growth and/or decline rates, and the level of competition among existing providers.
- What the synergistic opportunities are from a technology perspective (i.e., output devices, substrates, inks, finishing, etc.)
- Whether or not it makes the most sense to expand into adjacent market segments organically by investing in new equipment and personnel skill sets vs. M&A transactions.
Sponsored by PRINTING United
Couldn’t make it on July 22nd? No problem! Printing Impressions Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.