GPO Celebrates 154th Birthday with New Logo

The Government Publishing Office (GPO) has undergone some rebranding recently, having changed the "P" in its name from printing to publishing. And as the agency turned 154 years old on Wednesday, March 4, it unveiled a new modernized logo.

The logo, based on the Lubalin Graph typeface, provides a fresh look for the 21st century. The G forms a forward pointing arrow, which indicates the direction the agency is moving. The arrow also points toward the P, for publishing, which demonstrates the importance of the GPO's variety of communication services it now offers.

As highlighted in IPG's March cover story, GPO has changed many times throughout its history. It employs fewer people, operates leaner and uses digital production capabilities as the foundation of the information systems it uses to serve Congress, other federal agencies and the public.

“GPO is on the move as a publishing operation," says GPO Director Davita Vance-Cooks. "With publishing as our new middle name, GPO is offering a broad range of products and services to Federal agencies, ranging from conventional print to digital apps, ebooks, and bulk data downloads. In our mission to Keep America Informed, we will continue to adapt to the new technologies that the Government and the public have come to expect from us.”