Business Management - Marketing/Sales

ACUP+ Lesson: Running Your In-plant Like a Business
April 30, 2025 at 10:01 am

A new feature this year at the Association of College and University Printers conference was a series of sessions titled “Running the Business” designed to help attendees manage their operations better.

The Sticky Customer Test
April 3, 2025 at 3:18 pm

Are your top customers loyal? This exercise assesses their commitment and offers insight into maintaining sticky business.

Mark Andy Welcomes New Sales Leadership
January 10, 2025 at 9:48 am

Mark Andy welcomes Craig Black as senior vice president of Domestic OEM Sales and Steve Welkley as regional vice president OEM sales. Both bring decades of experience in sales, leadership, and customer-focused solutions to the organization.